Skip to content
Home » Selling to one time customers

Selling to one time customers


A “one-time customer” refers to a customer entity that is created for a specific transaction or a temporary business relationship. It is typically used when a customer doesn’t have an ongoing or long-term relationship with the organisation and is not expected to make future purchases.

It’s worth noting that the concept of “one-time customers” may vary based on the specific business requirements and how an organisation chooses to define and handle them within their Dynamics 365 implementation. The system can be configured to accommodate different customer types and their associated attributes and behaviors based on the organisation’s unique needs.

Key functions
  1. Limited Data: Since a one-time customer is not expected to have an ongoing relationship, the data associated with them may be limited. This typically includes basic information such as name, contact details, and transaction-specific details.
  2. Transactional Focus: One-time customers are primarily created to process a specific transaction or fulfill a short-term business need. They may be associated with one or a few sales orders, invoices, or service requests.
  3. Temporary Account: One-time customers are often created as temporary customer accounts within the system. They may not have a dedicated customer account number or be included in the regular customer database. Instead, they are often created as ad-hoc entities to facilitate the specific transaction.
  4. Limited Sales History: Since one-time customers do not have a long-term relationship with the organization, their sales history may be limited or nonexistent. They may not have a record of previous purchases or transactional data beyond the specific engagement they are associated with.
  5. Limited Relationship Management: Due to the temporary nature of the customer relationship, there may be limited efforts in managing and nurturing the customer. Activities like customer engagement, marketing campaigns, or customer-specific pricing may not be applicable to one-time customers.
  6. Minimal Post-Transaction Interaction: After the completion of the specific transaction, there may be minimal or no ongoing interaction or follow-up with one-time customers. The focus is primarily on successfully fulfilling the transaction and providing a satisfactory experience during the specific engagement

An organisation requires purchasing goods from your organisation, for a single one time only purchase. You raise a sales order through to invoice against a one-time customer account.