A sales strategy defines the approach taken for a business to sell to consumers. Common selling scenarios are business to business or business to consumer.
Understanding the sales strategy adopted by a business can help identify common functionality required within the Dynamics 365 system to support the operations of the business.
Example 1: Business to Business
Business X manufactures and supplies office furniture to retailers who onward sell to end consumers.
Example 2: Business to Consumer
Business Y purchases and supplies office furniture to end consumers for use.