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Sales Strategy


A sales strategy defines the approach taken for a business to sell to consumers. Common selling scenarios are business to business or business to consumer.


Understanding the sales strategy adopted by a business can help identify common functionality required within the Dynamics 365 system to support the operations of the business.


Example 1: Business to Business

Business X manufactures and supplies office furniture to retailers who onward sell to end consumers.

Example 2: Business to Consumer

Business Y purchases and supplies office furniture to end consumers for use.